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UPLUX Privacy Policy: How We Protect Your Personal Data

Last updated: 9 September 2026

This Privacy Policy explains how UPLUX, operated by Y.M. DIRECT IMPORT LTD (Company No. 514486372), handles personal information when you visit uplux.com, place an order, use an account, submit a review or contact us. Privacy requests can be sent to info@uplux.com.

Information we collect

  • Contact and enquiry information: your name, email, telephone number, country, company or business role where supplied, and the content of your enquiry or correspondence.
  • Order and fulfilment information: the products and quantities ordered, billing and delivery details, payment status or transaction references, and information needed to handle delivery, returns or refunds.
  • Account information: information supplied to create and maintain an account and authenticate access, if you use account features.
  • Website usage information: device and browser information, IP address, pages visited, shopping-cart activity and interactions with the website, collected through server records, cookies and similar technologies.
  • Reviews and subscriptions: the review content and display details you choose to submit, and your email address and preferences if you subscribe to communications.

Some information is needed to fulfil an order or answer an enquiry. If you choose not to provide it, we may be unable to complete that request. Please do not send full payment-card numbers, card security codes or passwords through email or contact forms.

How we use information

We use information to operate the store, manage accounts and carts, process and fulfil orders, arrange delivery, respond to enquiries, handle returns and refunds, communicate about purchases, display submitted reviews, understand website use, reduce spam and fraud, and comply with applicable record-keeping and legal obligations.

If you subscribe to marketing communications, we use your contact details for those communications as permitted by applicable law. You can ask us to stop marketing emails at info@uplux.com, or use an unsubscribe option where provided. Necessary order and service messages may still be sent.

Store systems and service providers

The website uses WordPress and WooCommerce to operate the store and manage order and account data. Relevant information is processed by hosting and technical-service providers, delivery providers when arranging fulfilment, and payment providers for the payment methods actually offered for a transaction.

Payment providers handle payment information for their part of the transaction under their applicable terms and privacy notices. UPLUX may receive payment status, transaction references and related billing information needed to manage the order. Payment methods and providers may vary; refer to the payment method offered for your transaction.

  • Google Analytics 4: used to understand visits and interactions with the website.
  • Google reCAPTCHA: used on forms to help identify automated or abusive submissions. It may process technical and interaction data such as IP address and browser information.
  • WP Mail SMTP and Resend: support delivery of website and order-related email. Email recipients, message content and delivery information are processed for this purpose.
  • Judge.me: supports product reviews and may process review content and associated reviewer information when those features are used.
  • GTranslate: supports website translation and language selection.

We may also disclose information when needed to comply with law, respond to lawful requests, protect rights or security, or carry out a business transfer, subject to applicable law. This policy does not authorise unrelated use of customer information.

Cookies and similar technologies

Cookies and similar technologies support essential functions such as carts, sessions and language preferences, and analytics where used. Google Analytics and reCAPTCHA have their own data-processing practices; see Google’s Privacy Policy and Terms of Service.

You can manage cookies through your browser settings. Blocking some cookies may affect the cart, account access, forms or other website functions. For Google Analytics choices, see Google’s Analytics opt-out information. Browser controls do not necessarily prevent every type of data processing.

International processing

UPLUX operates from Israel and serves customers internationally. Website, email, analytics and other service providers may process information in countries other than your country of residence. The rules applicable to that processing may differ. Contact us if you need more information about the processing of your data or safeguards applicable to a particular request.

Public content and third-party websites

Reviews or other content you submit for publication may be visible publicly. Avoid including private information you do not want published. External websites linked from UPLUX operate under their own privacy policies; review those policies before supplying information to them.

Security and retention

We use technical and organisational measures intended to protect information, but no online system or transmission can be guaranteed completely secure. Keep your credentials private and notify us if you suspect misuse.

We retain information for as long as needed for its purpose, including maintaining an account, completing orders and support requests, meeting accounting and legal obligations, resolving disputes and enforcing agreements. The appropriate period depends on the type of information and the circumstances.

Your privacy requests and choices

Depending on the law that applies to you, you may have rights to request access, correction, deletion or a copy of your information, to object to or restrict processing, to withdraw consent where processing relies on consent, or to complain to a relevant authority. These rights may be subject to conditions and exceptions, including information we must retain by law.

Send requests to info@uplux.com or use our Contact page. We may need to verify your identity before acting on a request. Do not send identity documents unless we explain why they are needed and how to provide them safely.

Children and changes to this policy

The store is not intended for children. If you believe a child has provided personal information to us, contact us so that we can assess the request.

We may update this policy to reflect changes in our services or obligations. We will update the date above and provide any further notice required by applicable law.

Contact

UPLUX — Y.M. DIRECT IMPORT LTD
Company No. 514486372
Hashar 15, Mazor, 7316000, Israel
Email: info@uplux.com
Telephone: +972-72-2514-535
Additional contact: +972-50-8683-405
Contact UPLUX